Adding something new to your business creates a new opportunity to genorate new business. For example I just started this blog as an opportunity to bring new customers to my site, and this is done though new content that seach engines can go through. The new information on my website, or yours, creates another selling opportunity when new prospects or returning customers visit the site to see the new information.
Adding this blog is like helping a customere create a new product, service, or medium for new or exsiting clients to come back for more. Adding something new to the list of those you already offer gives you an opportunity to increase your sales. It breaks down like this;